What is content marketing?
Content marketing is creating, publishing, and sharing useful content to share with your audience. The goal is to build brand awareness and showcase your expertise in the field.
There are many platforms that can be used to communicate your service or product to your audience. We’ll look at three common platforms and how to make best use of each medium.
Blogs: A useful teaching tool to help the audience understand your products or services.
Podcasts: Outline what you’re going to cover, discuss common issues, and present solutions.
Video: Showcase the products that can be most useful for the project. Or you can have a tutorial showing how to setup and use your product. Make sure you use quality production tools which means good sound, lighting, and quality video.
Do research on your target audience and competitors. Carefully choose your content and identify what the customer needs and anticipate what questions they may ask and preemptively answer them. Provide useful and professional content. Ideally your goal is to win customers, build trust in your product or service and create customer loyalty.